With a background in personal shopping and fashion styling, Samar Ajram created her brand as a way to translate personal expression into eye-catching jewelry. She draws inspiration from her Lebase and Panamanian roots, as well as her travels and everyday surroundings—bringing a sense of personality and perspective to each piece.
Samar's design philosophy centers on blending artistic craftsmanship with vibrant, playful aesthetics, creating bold pieces that naturally stand out.
Today, the brand is a reflection of her world: creative, fun, and unique.
A JOURNEY BETWEEN CULTURES
Raised between Middle Eastern heritage and latin influence, Samar developed a distinctive aesthetic shaped by vibrant traditions, symbolism and expressive style
These cultural references became the foundation of Eyeconic, a jewelry brand that blends bold design with meaningful clomonts.
For Samar, Jowelry is never just an accossory it is o form of storytolling a way to connect cultures and colobrato porsonal identity
Before launching Eyeconic, Samar
worked in fashion styling and personal
shopping, helping women discover
confidence through the way they dress.
She noticed how a single accessory
could transform an entire look and the
way someone feels wearing it.
What began as a creative experiment
soon evolved into Eyeconic, officially
launched in 2018 with the vision
of creating vibrant and distinctive
jewelry designed to stand out.
Each piece is designed to feel playful yet refined — jewelry that becomes part of the wearer’s story.
HANDCRAFTED IN SMALL BATCHES
Designed in Panama and handcrafted by skilled artisans in Lebanon, our jewelry is made with 18k and 24k gold plating and 925 sterling silver.
We source stones and pearls globally to create distinctive, fashion-forward pieces.
Our journey now also includes a small workshop in London.
Vogue for Eyeconic by Samar Ajram
Unique designs and a creative vision that blends the magic of two worlds: this is Eyeconic by Samar Ajram, the Panamanian firm you need to know.
